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by Caterina Christakos
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How to Build Your Online Real Estate Business Website How to Build Your Online Real Estate Business
(c) Caterina Christakos 2003
Building your online real estate business takes
more than designing a pretty website. It takes
research, creativity, and dedication. The first
thing that you need to decide on, before you
build a single page of your web site is:
What is my niche?
Attempting to be the number one real estate site
on the net is almost impossible. Instead we
recommend that you find a highly profitable niche
within the real estate market and make it your
own. Once that niche proves its profitability you
can begin mining some of the other real estate
niches. Create your real estate online presence
niche by niche and you have a real shot at
drawing eager, paying customers to your business.
How do you know which niche to start with?
Research.
Go to pay per click search engines and use their
key word tools to see how many times each key
word, phrase or niche is looked up monthly. Then
find out the exact key words that people use to
look up the niche you want to tap. If there are
enough searches for that target market then
proceed to step two.
Look online and see how many other web sites
focus on that niche. How many sites will you be
competing against? Keep searching and testing
until you find a sought after niche that hasn’t
been discovered by many of your competitors.
Once you find your niche, you can think about
designing your web site, using the keyword |
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