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by W. Troy Swezey
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Today’s real estate consumer has a lot to consider during the sale or purchase of a home. Be it waiting for the right buyer/seller, mortgage rates, or the moving truck, the experience can take a bit of patience on the part of the consumer. With this in mind, it is incumbent upon real estate brokers/agents/firms to institute services that will the buying/selling process hassle-free.
Realizing this trend is not going away, the CENTURY 21 System has worked to improve the experience of buying or selling a home through the CENTURY 21 Preferred Alliance Program. The program offers consumers and brokers access to strategic alliances with various links to home-related value added products and services. Making the process easier and much more convenient.
Among the products and services offered through these alliances are ADT
Home Security Systems, CENTURY 21 Home Protection Plans and Budget Truck Rentals, just to name a few. The programs are offered at preferred pricing for all CENTURY 21 clients. Therefore, the programs involved focus heavily on the immediate, yet long-term value of the service/product for the consumer. For example, homeowners will have their lawn equipment, home warranties, and home security systems for many years of use. All of which come as a result of their purchase/sale through the CENTURY 21 System.
Today’s consumer demands that a real estate firm provide more service than just the sale and the purchase aspect of the transaction. With that in mind, our Preferred Alliance Program has been well received and very popular as a result. Customer satisfaction rates are soaring, post-transaction surveys have been very positive which has bolstered the overall success of the program among consumers.
W. Troy Swezey is the author of “HOW TO |
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