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by Barry M. Milteer, Home Advancement, LLC
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Signage, though quite fundamental in nature, plays an important role in the home selling process. The Yard Sign should be two-sided, easy to read, and look great (defaced or worn signs can negatively impact curb appeal). For more upscale properties, consider a Colonial Sign Post instead of a yard sign. Directional Signs should be placed at all major intersections in the property's immediate vicinity and situated so they "direct" traffic towards the property.
If you live in an active neighborhood, add an Outside Flyer Box with sales brochures. Though your neighbors will take note of your sales price, if reasonable, neighborhood referrals can work wonders for your sales effort, especially if it's a relatively close nit and stable area. If you're selling your home, place an Inside Flyer Stand with 'Sellers' Disclosure Statement' on the kitchen counter. This document conveys much needed assurance and also provides a basis for negotiation. For rental homes, include a good copy of the lease or rental agreement.
Lastly, if you're not available to show the property, get a Shurlok Lock Box. Off-loading this responsibility on a friend or neighbor is ill-advised, since they are typically not aware of the property's specifics.
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