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by Jake Gorst
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Where did the responsibility land? In many cases the job of designing the site fell to the corporate Information Systems department. It makes sense, doesn't it? These are the people that set up the desktop computers, configure the servers and run the network. Many in this department know how to program html, javascript, cgi, etc. Some may have a working knowledge of various database programs and can design a great back-end system.
The one thing that most IS departments lack, however, is someone that has studied psychological marketing and has a solid graphic design background. As a result, the finished web site was unprofessional looking, difficult to navigate and hard to understand.
Needless to say, the task of developing the corporate web site should not become part of the IS world. The IS department provides the back-end systems that drive the site. They should not design it.
Should the task of developing the web site go to the Marketing department? The answer is, not necessarily. It is true, the Internet is a wonderful marketing tool, but if your site is selling products the Marketing department has no business administering it. Their time is better spent promoting it.
In most cases it would be best to establish a separate department made up of information architects, content developers and graphic designers. This group (we'll call it the Internet Development department) works closely with the IS and Marketing departments to accomplish their ends.
The IS or Marketing departments should not oversee the Internet Development department. As a general rule, oil and water do not mix. Creative and analytical minds can compliment each other and contribute to a successful project, but there may be problems when one controls the other. It generally results in wasted efforts and unnecessary tensio |
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