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  by Stan Smith

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  re Term Suggestion Tool by visiting www.overture.com and going to the Advertiser Tools section. Look around a bit and you will find the Term Suggestion Tool (overture moves the link around a lot). In my book Master Realtor Internet Secrets Revealed, I walk you through a fool-proof way to find your Magic Search word and how to use it to generate high-quality hot leads to your website. You can check it out at
www.RealtorInternetTips.com

Search Engine 101: Search engines are the most sophisticated and useful tool on the Web today. Search Engines are the phone book and tour guide of the web – directing millions of users a day to their preferred destinations. An estimated 80% of all web traffic is routed through search engines – making them a valuable tool for web users.

Search Engines do their job by periodically visiting every web site on the web and indexing them. The grunt work is done by small automated programs called spiders that crawl the web looking for new sites. These spiders gather information about the sites they visit and relay it back to “Search Central” for cataloging. Sites are catalogued using a super sophisticated and super secretive algorithm. This algorithm spits out a ranking for your web site and voila your #1 or #2000. Right now, there are millions of super smart people trying to crack the code for these algorithms.

Keeping it simple, amazingly enough is the best strategy for consistently getting ranked in the Top 10. I talk a little more about this in the next section.

Making Your Site Se
 
     
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