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by Stan Smith
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rch Engine Friendly: Without getting too technical there are a few ways that you can tune up your realtor site for the search engines. Here are some quick tips: - Make sure you use the word Real Estate or Homes in the title of each of your web pages. The title of each of your pages can be seen in the top-most blue bar (in Internet Explorer). Also, it helps tremendously if your page title includes the same keyword that you are bidding on in the Pay Per Click Search Engine.
- Choose text over graphics. Search engines are automated indexers who love words. The more words you give them the better the like your site. Real Estate sites that have large page-smothering graphics will always rank lower than sites that have descriptive text talking about real estate and selling homes.
- Alt-Tag your pictures. When you place a picture of your homes on your site – always add an “alternate description” to the picture. This description will be shown even if your picture doesn’t load correctly. In fact, some search engines regard descriptive alt-tags as a plus in their ranking calculations.
- Fill Your Keyword Meta-Tag: Make a least of 10-15 keywords that describe your site and include these keywords in the keyword meta-tag on your site. Caution – don’t stuff this tag with hundreds of keywords. This tactic worked in 1996 but it doesn’t work now – in fact most search engines will ignore the tag if it is “stuffed” with random keywords.
Telling the World Your Open for Business: Ok. You’ve found a great keyword in Overture and made your web site absolutely irresistible to the search engine spiders. Now it’s time to submit your real estate lead generation site. |
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