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by Dominick Evans
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se the wrong agent. Offer them buyer, seller, investment, and even FSBO articles. Why FSBO’s? If you are so willing to offer information on how a client can sell a home on their own then you really must care about your clients. You won’t be getting anything in return for FSBO articles…or will you?
Did you know that over 90% of home sellers that start out as FSBO’s end up going with an agent? They do not get results, don’t understand the process well enough, or it simply is too much work for them to handle. They may not have the time to put in to selling the home on their own. When choosing an agent they are going to remember the person who was so willing to help them out, by offering advice and information. They are going to remember you!
Give them in-depth information on the area you serve.
Did you know that one of the biggest complaints home buyers have is not enough information on the cities, towns, and communities in your area? You need to do more than just list a link to the URL for each community page. Have a history, demographics (such as income level, number of residents), school information, and businesses listed about each city and town you serve. You may even want to include pictures, small maps, and anything else you can think of to make the page really stand out.
You are offering something very few real estate agents even consider offering. The prospective clients will have a much better understanding of the area, and can decide where they want to move, and what they can afford.
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